April is New Homes Month, and it’s a great opportunity for members and home builder associations to promote the countless benefits of new homes.

NAHB has made it easy to get started by providing a comprehensive toolkit of resources. Highlights of what’s contained within the New Homes Month toolkit include:

• Talking points. Updated messaging will help shape communications about home buying in 2024 and the benefits of new homes.
• Consumer videos. Choose from a variety of short videos about new homes month, home buying and home trends available to download and share on social media or your website. NAHB can customize these videos with your website address and HBA logo free of charge. Contact Anna Briseño.
• Social media images. Eye-catching images promoting New Homes Month can be downloaded and shared on your Facebook or Instagram pages.
• Customizable articles. Choose from a variety of articles about new home trends and home buying. Add your HBA contact information and place the content in your parade guides, home show collateral, or website.
• Template press release. Add your HBA contact information and send it to the local press to help position your association as the go-to resource for new homes in your community.

The toolkit also includes links to upcoming shop talks online about how to maximize sales opportunities.

Access the New Homes Month Toolkit (sign-in required) or contact Anna Briseño for more information.